STRATEGY DEVELOPMENT MODELFOR INNOVATION IN ENTREPRENEURSHIP

The Ansoff's Matrix is a model for strategy development that is use with proved success and which correlates existing/new products with existing/new markets. To this model we add the third element: the existing/new business, in a new model we called the PMB Model (Product/Market/Business Model), This third key element we consider that complete the bi-dimension model and can give more ways for strategy analysis. We based the model on the dynamism and many and necessary movement in entrepreneurship activity, regarding products, markets and business. The model can give the risk awareness concerning innovation, defined by the each possible strategy position in the model (in the strategy "cube").