Telecom Customer Value Creation in 3G Era

In the 3G era, the services in the telecommunications industry changed from providing single telecommunications service to providing a variety of information services. customer value creation create is no longer simply to provide call quality, network coverage, but to provide mobile data services, which will become the mainstream of future mobile services. In this context, the customer value creation process would change from independent offering to multiple cooperation; the value creation process will change from single process to variety value creation process. Therefore, the customer value creation dispersed to various companies in the telecommunications industry, perceived values of customer is decided by all companies in the telecommunications industry. In the 3G era, starting from the customer value creation, to define the key factors of customer value, and to study how to create outstanding customer value, improving customer satisfaction, thereby enhancing the competitiveness of enterprises is the main content of this paper.