Mapping the waterways

Since the publication of the first waterway map in 1990, the Inland Waterways of Britain series has expanded to a total of twenty three individual maps, a national route planning map, the first ring atlas and a directory of the inland waterways which explores aspects of preservation, restoration and heritage. Many of the titles have featured in walking guides, directories, promotional literature and web sites. This paper outlines the development of the series from the first map, describing the maps themselves, tracking the evolution of production methodologies, defining marketing and sales strategies and discussing the decision-making processes behind the publication and introduction of new titles.