Building Thought Leadership Through Business-to-Business Social Media Engagement at Infosys

被引：0
|
作者：
Heath, Don [1 ]
Singh, Rahul [2 ]
Ganesh, Jai [3 ]
Taube, Larry [2 ]
机构：
[1] Univ North Carolina Greensboro, Bryan Sch Business & Econ, Greensboro, NC USA
[2] Univ North Carolina Greensboro, Informat Syst & Supply Chain Management Dept, Greensboro, NC USA
[3] Infosys Ltd, Hyderabad, Andhra Pradesh, India
来源：
MIS QUARTERLY EXECUTIVE | 2013年 / 12卷 / 02期
关键词：
D O I：
暂无
中图分类号：
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号：
1205 ; 120501 ;
摘要：
引用
收藏
页码：77 / 92
页数：16
相关论文
共 50 条
  • [1] Social media analytics for business-to-business marketing
    Agnihotri, Raj
    Bakeshloo, Khashayar Afshar
    Mani, Sudha
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 2023, 115 : 110 - 126
  • [2] Managing relationships on social media in business-to-business organisations
    Cartwright, Severina
    Davies, Iain
    Archer-Brown, Chris
    [J]. JOURNAL OF BUSINESS RESEARCH, 2021, 125 : 120 - 134
  • [3] Guest editorial: Social media in business-to-business interaction, engagement, co-creation, and communication
    McGrath, Helen
    O'Toole, Thomas
    Drummond, Conor
    [J]. JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2023, 38 (08) : 1601 - 1606
  • [4] The strategic role of social media in business-to-business contexts
    Pardo, Catherine
    Pagani, Margherita
    Savinien, Jean
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 2022, 101 : 82 - 97
  • [5] Building a business-to-business extranet
    Schmitz, H
    [J]. IEEE CIRCUITS & DEVICES, 2000, 16 (04): : 32 - 33
  • [6] Social Media Use and Potential in Business-to-Business Companies' Innovation
    Karkkainen, Hannu
    Jussila, Jari
    Vaisanen, Jaani
    [J]. INTERNATIONAL JOURNAL OF AMBIENT COMPUTING AND INTELLIGENCE, 2013, 5 (01) : 53 - 71
  • [7] Does "Social" Media Work in a Business-to-Business Marketing Context?
    Cripps, Helen
    Standing, Craig
    Fanning, Stephen
    [J]. PROCEEDINGS OF THE 2ND EUROPEAN CONFERENCE ON SOCIAL MEDIA (ECSM 2015), 2015, : 89 - 95
  • [8] SOCIAL MEDIA'S INFLUENCE ON BUSINESS-TO-BUSINESS SALES PERFORMANCE
    Rodriguez, Michael
    Peterson, Robert
    Krishnan, Vijaykumar
    [J]. JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT, 2012, 32 (03) : 365 - 378
  • [9] Developing identity of conscientious business-to-business organizations through integrative leadership
    Keranen, Anne
    Malmi, Karoliina
    Natti, Satu
    Ulkuniemi, Pauliina
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 2023, 109 : 188 - 203
  • [10] The influence of social media and brand equity on business-to-business marketing
    Fagundes, Ligia
    Gomes-e-Souza Munaier, Christian
    Crescitelli, Edson
    [J]. REGE-REVISTA DE GESTAO, 2023, 30 (03): : 299 - 313
12345