Membership clubs as a tool for enhancing buyers' patronage

被引：26
|
作者：
Liebermann, Y [1 ]
机构：
[1] Bar Ilan Univ, Sch Business Adm, Ramat Gan, Israel
来源：
JOURNAL OF BUSINESS RESEARCH | 1999年 / 45卷 / 03期
关键词：
D O I：
10.1016/S0148-2963(97)00241-5
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
One of the central tools for enhancing brand/outlet loyalty both in durables and nondurables consumer markets is membership clubs. The present study examines effects of several membership behavior variables on three loyalty dimensions of members in such clubs. Empirical results are reported and discussed. (C) 1999 Elsevier Science Inc. All rights reserved.
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页码：291 / 297
页数：7
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