Build "Giant Panda Discovery Area" Culture Brand and Develop the Tourism Economy in Baoxing

Baoxing county, Ya'an city, Sichuan has rich tourism resources, building Dongla mountain grand canyon, Qiaoqi Tibetan village-Kamiki barrier, Fengtongzhai Dengchi Gully, etc ecotourism scenic spots and Jiajin Mountain red monument and red tourism scenic area. However, the tourism development of Baoxing still has many problems, especially among which its tourism image is not outstanding enough. To let Baoxing tourism stand out in western Sichuan and have strong competitiveness, Baoxing needs to select resources with unique advantages and develop them attentively and deeply. Moreover, "Panda Discovery Area" is not only unique and special in Sichuan and China but also in the world. To further develop Baoxing tourism economy and make Baoxing a famous tourism county, Baoxing need to further exploit the cultural connotation and denotation of "Giant Panda Discovery Area", building the distinctive brand of the discovery area and develop the huge potential of the market.