An Advertisement Video Analysis System based on Eye-Tracking

被引：6
|
作者：
Zhang, Xue-bai [1 ]
Fan, Chih-Tien [1 ]
Yuan, Shyan-Ming [1 ]
Peng, Zih-You [1 ]
机构：
[1] Natl Chiao Tung Univ, Dept Comp Sci, Hsinchu, Taiwan
来源：
2015 IEEE INTERNATIONAL CONFERENCE ON SMART CITY/SOCIALCOM/SUSTAINCOM (SMARTCITY) | 2015年
关键词：
eye tracking technology; dynamic area of interest; advertisement video; MULTIPLE OBJECT TRACKING; MOVEMENTS;
D O I：
10.1109/SmartCity.2015.118
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Eye tracking technology provides a faster and more intuitive interface to evaluate video contents. Fewer researches presented complete application of the eye tracking technology in advertisement design, with difficulty in mapping eye tracking data for moving targets on computer displays. This paper proposes an advertisement video analysis system based on eye-tracking for advertiser to evaluate the advertisement content objectively. A cheap eye tracking device is used in our system in order to reduce the burdens of medium-sized and small enterprises and research organizations to contact with eye tracking technology. Simple mouse operations are needed to define the dynamic Area of Interests (AOIs) in the video. Finally, the video which integrates the eye movement data and the dynamic AOIs is provided with some outputs, a simple statistical chart and a detail fixation information analysis. To evaluate the effectiveness of proposed system, we use an advertisement video with multiple moving targets to test eye movement of 20 participants. Experimental results show our system support the analysis of eye movement data for tracking multiple moving targets.
引用
收藏
页码：494 / 499
页数：6
相关论文
共 50 条
  • [1] Optimised sign language video coding based on eye-tracking analysis
    Agrafiotis, D
    Canagarajah, N
    Bull, DR
    Dye, M
    Twyford, H
    Kyle, J
    How, JC
    [J]. VISUAL COMMUNICATIONS AND IMAGE PROCESSING 2003, PTS 1-3, 2003, 5150 : 1244 - 1252
  • [2] An eye-tracking analysis of instructor presence in video lectures
    Stull, Andrew T.
    Fiorella, Logan
    Mayer, Richard E.
    [J]. COMPUTERS IN HUMAN BEHAVIOR, 2018, 88 : 263 - 272
  • [3] AN EYE-TRACKING DATABASE OF VIDEO ADVERTISING
    Leveque, Lucie
    Liu, Hantao
    [J]. 2019 IEEE INTERNATIONAL CONFERENCE ON IMAGE PROCESSING (ICIP), 2019, : 425 - 429
  • [4] A laser-based eye-tracking system
    Irie, K
    Wilson, BA
    Jones, RD
    Bones, PJ
    Anderson, TJ
    [J]. BEHAVIOR RESEARCH METHODS INSTRUMENTS & COMPUTERS, 2002, 34 (04): : 561 - 572
  • [5] A laser-based eye-tracking system
    Kenji Irie
    Bruce A. Wilson
    Richard D. Jones
    Philip J. Bones
    Tim J. Anderson
    [J]. Behavior Research Methods, Instruments, & Computers, 2002, 34 : 561 - 572
  • [6] Smart Eye-Tracking System
    Juhong, Aniwat
    Treebupachatsakul, T.
    Pintavirooj, C.
    [J]. 2018 INTERNATIONAL WORKSHOP ON ADVANCED IMAGE TECHNOLOGY (IWAIT), 2018,
  • [7] A Complete System for Analysis of Video Lecture Based on Eye Tracking
    Zhang, Xuebai
    Yuan, Shyan-Ming
    Chen, Ming-Dao
    Liu, Xiaolong
    [J]. IEEE ACCESS, 2018, 6 : 49056 - 49066
  • [8] An Eye Tracking Analysis for Video Advertising: Relationship Between Advertisement Elements and Effectiveness
    Zhang, Xuebai
    Yuan, Shyan-Ming
    [J]. IEEE ACCESS, 2018, 6 : 10699 - 10707
  • [9] Investigation of Camera-Free Eye-Tracking Glasses Compared to a Video-Based System
    Zafar, Abdullah
    Calderon, Claudia Martin
    Yeboah, Anne Marie
    Dalton, Kristine
    Irving, Elizabeth
    Niechwiej-Szwedo, Ewa
    [J]. SENSORS, 2023, 23 (18)
  • [10] Development of a System to Detect Eye Position Abnormality based on Eye-Tracking
    Uchida, Noriyuki
    Takatuka, Kayoko
    Yamaba, Hisaaki
    Mukunoki, Masayuki
    Okazaki, Naonobu
    [J]. JOURNAL OF ROBOTICS NETWORKING AND ARTIFICIAL LIFE, 2021, 8 (03): : 205 - 210
12345