Customer Value Chain Analysis for Sustainable Reverse Logistics Implementation: Indonesian Mobile Phone Industry

Mobile phone products contribute the largest amount of e-waste compared with other electronic devices. This is caused by the shortest product life cycle, consumptive behavior, and unintegrated linkage among stakeholders to conduct sustainable reverse logistics. They implement it separately and without considering other interest, role, needs and values as well as ignore the sound relationship. Therefore, from literature review, this research aims to identify comprehensively the expectation, values and relationship each stakeholder in doing the program by using customer value chain analysis. The result is showing the big different values and role among stakeholders but it is still needed a tight interaction among them even though they must play their own role in order to solve the severity of e-waste problems through sustainable reverse logistics implementation.