Quo Vadis Product Development Strategy of Indonesia Manufacturing Companies

Globalization weights have started to majorly affect the act of product development over an extensive variety of business. Another worldview has risen whereby organizations are using gifted building groups scattered far and wide to create items in a shared way. Manufacturing companies in Indonesia are confronting the same test and worldwide organizations that is profoundly aggressive and to maintain their prosperity by new product. The goal of this study was investigating the acts of new product development in manufacturing companies by including methodology, process, association, the execution assessment of new product development itself. This study led through overview utilizing the poll that have utilized beforehand with changes balanced with qualities of Indonesia manufacturing companies and interview with executive level in product planning, product engineering, product development, marketing planning and research and development. All out manufacturing companies have taken an interest in this study are 585 companies comprising 63% domestic investment, 20% foreign direct investment, and 17% were spread joint venture and state-owned companies. The results of this study are 60% of companies concurred with that new product development very overwhelmed by bearing of top management level (top-down) and 40% concurred with principal. From 585 companies, 30% to create new markets and diversification of product, 20% directed new product development to satisfying purchasers' interest, 18% to build the quality of product. The spending budget for R&D from sales, 65% companies designated around 0-9%, 20% around 1014%, and 15% around 15-20%. The strategy of product development of manufacturing companies in Indonesia were new items and mostly derivative products.