The Embodiment of Cross-cultural Content in the College English Teaching Textbook

Under the background of globalization, the international exchanges and cooperation are increasingly frequent, and the collision, exchange and fusion of different cultures are an inevitable reality. Cross-cultural ability has become a necessary quality for the modern talents. The trend has provided a new goal and research direction for theory research and teaching practice of English teaching in China. Colleges in our country is the base of all kinds of talent training, where English education needs to adapt to the development and needs of times and focus on the cross-cultural communication competence of college students. There is a close relationship between English teaching textbook and English education, which has profound influence on various aspects of teaching and learning. "New horizon college English textbook", as a widely used college English teaching material throughout the country, is worth an in-depth analysis and investigation on its emphasis on cross-cultural communication competence. Based on the perspective of the cultivation of cross-cultural competence, this paper aims to explore the effect of China's college English teaching material content on college students' cross-cultural communication competence aiming to have new discoveries on college English teaching in our country.