Public television's audiovisual journalism in social media: possibilities and challenges for science communication

Introduction: The technological convergence scenario poses challenges and, at the same time, opens up possibilities for making journalistic content available to diverse audiences. In this scenario, social media stand out as new spaces for journalistic practice by public TVs in Brazil. Objectives: In that sense, the analysis presented here focuses on the case of University TV from the Fundacao Radio e Televisao Universitaria de Uberlandia. Methodology: Monitoring carried out on the broadcaster's Facebook page for selection, and subsequent analysis, of three reports with the methodological support of the addressing. Results: although there is still no specific audiovisual format for virtual social networks, the dissemination of content through these spaces are configured as a new strategy for scientific and journalistic dissemination to increasingly heterogeneous audiences.