Developing Medical Affairs Leaders Who Create the Future

被引:13
|
作者
Bedenkov, Alexander [1 ]
Rajadhyaksha, Viraj [1 ]
Beekman, Maarten [1 ]
Moreno, Carmen [1 ]
Fong, Pei-Chieh [1 ]
Agustin, Lyra [1 ]
Odell, Sarah [2 ]
机构
[1] AstraZeneca Med, Int Reg, Horizon Pl,600 Capabil Green, Luton LU3 1LU, Beds, England
[2] AstraZeneca Human Resources, Int Reg, Cambridge, England
关键词
D O I
10.1007/s40290-020-00351-y
中图分类号
R9 [药学];
学科分类号
1007 ;
摘要
Medical affairs has evolved over recent years from a support, to a partner, to a strategic leadership function. In the future, there will be significant changes in healthcare and pharmaceutical industries, and many of these will be due to technological advances and digitalisation. Medical affairs will be largely influenced by these developments in terms of partnerships with key stakeholders, embracing innovation and patient-centric healthcare, and demonstrating value for novel treatment options. In order to secure future success within their roles, medical affairs professionals will have to demonstrate specific capabilities founded on communications and behavioural change, business leadership acumen, knowledge acquisition and self-development, and the ability to generate real-world evidence from insights and expertise within data science and analytics. It will be our responsibility as medical affairs leaders to create this foundation for the leaders of tomorrow.
引用
收藏
页码:301 / 307
页数:7
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