The complexities of complexion: a cultural geography of skin colour and beauty products

被引：0
|
作者：
Picton, Oliver [1 ,2 ]
机构：
[1] Western Acad Beijing, Beijing, Peoples R China
[2] Univ Bath, Bath BA2 7AY, Avon, England
来源：
GEOGRAPHY | 2013年 / 98卷
关键词：
D O I：
暂无
中图分类号：
P9 [自然地理学]; K9 [地理];
学科分类号：
0705 ; 070501 ;
摘要：
This article explores the discriminatory and exclusionary nature of many advertisement campaigns for skin-lightening products. It employs textual analysis to examine a television advertisement for the product 'Fair & Lovely'. The article explains how this particular advert serves to articulate both imperial and neo-imperial discourses. Analysis of the advertisement is used as a basis for a wider discussion of India's 'fairness complex' and the complexities of complexion from a postcolonial perspective. The article demonstrates that imperialism - ancient and modern - and neo-imperial/globalisation discourses have provided the socio-cultural framework in which associations between white skin and beauty, wealth and success have developed.
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页码：85 / 92
页数：8
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