SINITY AND GEOPOLITICS IN THE DEVELOPMENT OF THE CHINESE CULTURAL ECONOMY AND ITS BILATERAL COMMERCIAL RELATIONSHIP WITH SPAIN

This document is a reflection and dialogue with a selection of specialized literature on the development of the Chinese cultural economy and the geopolitical bilateral relations with Spain of these from the sinitic perspective. Initially, it introduces a diachronic vision of China's geopolitical position, its ideological and social heritage and the sinization in its regional environment, as well as the strategic interest of its dialogue with Europe and Spain. Once here, it exposes and debates the commercial relationship of China and .Spain, focusing on its cultural aspect, to review the stereotypical cultural features of negotiation and refute them through the current sinity sieve. What follows is a synchronous study of the Chinese cultural economy, committed to the above exposition, to conclude on the sinity that can be found in it. Finally the interests of the Chinese party-state regime are resolved with the emerging cultural economy due to its interest in the construction and consolidation of the ideals of contemporary Chinese socialism. And with this; it concludes with a reflection of the bilateralism between China and Spain focused on the development on the economy of the new revaluation of the culture of China and the Spanish role facing it.