SUSTAINABLE DEVELOPMENT - NEW RESOURCE FOR ENTREPRENEURSHIP IN THE GLOBAL MARKET

Pollution and environmental neglect have become fundamental problems and threats in today's society and sustainable development is very important in all aspects of life. Nature has left a lot of useful resources in heritage to previous and current generations, but people exploit these resources, because of their greed and desire for the highest possible profit ignoring and not thinking of the future generations. But as it always happens in life, the reckless desire to maximize profits has backfired, and it was and numerous social and economic problems have occured. More than ever before there are climate changes, and there has never been so much disparity between rich and poor. Throughout history there were always three classes: lower, middle and higher and today the middle class is getting smaller and smaller because the unequal distribution of natural resources has led to the situation where today we distinguish only between rich and poor, and the difference between them is enormous.