A Critical Insight into the Role of Artificial Intelligence (AI) in Tourism and Hospitality Industries

Gone are the days when you had to contact a travel agent, see him in person, and make a never-ending series of irritating phone calls to enquire about travel and hotel arrangements. The purpose of this article is to emphasise the importance of Artificial Intelligence (AI) and Robotics in the tourism and hospitality sectors. Various technologies are being initiated into the tourism and hospitality industries in order to improve service and consumer experience and carveout a favourable image of their organizations. This study focuses on the predicted developments and challenges in adopting Artificial Intelligence in the tourism and hospitality industries. Artificial Intelligence (AI) is anticipated to have a significant impact on these sectors that will be reflected in the visitor's behaviour in the future. In this research, we intend to look at how Artificial Intelligence (AI) has impacted and continue to transform the important processes in the tourism and hospitality business. We will explore and analyse the pros and cons of the technological impacts of IT foundations of AI as they are applied to travel, tourism and hospitality sectors. Also, we will take a closer look and throw light on the AI systems and applications available in these industries in which the majority of these technologies are being implemented. Finally, we will address the critical concerns such as privacy, prejudice, and ethics in these sectors.