Dynamic Game Analysis on Developers and Customers the Real Estate Market

In transaction process, there exists the game for interests not only between developers and customers, but also among customers. In this study, by using backward induction in the dynamic game with perfect and complete information, a game model of real estate marketing which aims at the competition in the condition of customers' simultaneous selection is established. We can draw the conclusion that the bigger the difference value of developer's preference condition, the higher the payment level of customers; when the preference condition is stable, with the increasing of the influence of random disturbance, customers' payment levels will decrease, and that will bring negative influence to the developer.