SCOR Model for Analyzing Customer Satisfaction on Halal Supply Chain

This study examined the Halal supply chain based on customer satisfaction which it was conducted in Indonesia. A preliminary study found that more than fifty percent respondents were not satisfied with Halal certification. Purpose of this study was to analyze of customer satisfaction based on halal supply chain. The number of samples decided based on the Isaac and Michael approach was 270 respondents. SCOR model was adopted in this study as a framework for making research instrument which it was divided into five process type of plan, source, make, deliver and return. Finding of this study showed that the process type of source did not give positively contribution on customer satisfaction. Indeed, implication of this study concluded that customer did not consider the supplier strategies in providing halal product in the market. Further study is suggested to conduct the Good Manufacturing Practice in order to ensure quality assurance of halal product.