CASE-BASED REASONING FOR SELECTING A NEW PRODUCT PORTFOLIO

New product development (NPD) is a crucial process to maintain a company's competitive position and succeed in dynamic markets and turbulent environment. As improper selection of the NPD projects causes unnecessary expenses, the selection of the most promising projects is of particular interest for decision makers. The advancement of information technology helps today's companies manage business processes and collect data in an enterprise system. A database of the previous product specifications is especially significant for companies where product design bases on the past design experiences and knowledge. A promising methodology for assisting conceptual product design is case-based reasoning that uses the past experience to retrieve similar cases from a knowledge base. This paper presents a case-based reasoning approach that helps decision makers select a new product portfolio taking into account knowledge acquisition from the enterprise information system and experts.