Innovation, Integration and Improvement of Clothing Industry

With the international industry transfer and the development of domestic economy, the clothing industry, which experienced 30 years of rapid growth, has become an important part of people's livelihood and export industry. Like other traditional industries and some modern industries, clothing industry enjoys an unprecedented scale, but it is still in the old pattern of extensive operation, in terms of resource allocation, production mode, organization management and industry research. This thesis attempts to establish a new clothing industry concept in accordance with the consumption demand by breaking through the trade division within the product economy mode. Through the growth model analysis, it is pointed out that the development of clothing industry relies on product innovation and design innovation. Based on economic scale, the scope economy theory and management practice, the research method of segmentation and integration can be used to put forward strategy of industry development through the implementation of brand, and can also realize the professional integration of products and services for industry resources from both inside and outside. At last, this thesis gives some suggestions from aspects of manufacturer brand, retailer brands and designer brand management based on values, basic variable, target market definition brand categories.