Let's Get This Party Started: The Effects of Descriptive and Injunctive Norms on Preparty Behavior in College Students

被引:15
|
作者
Rutledge, Patricia C. [1 ]
McCarthy, Barbara J. [2 ]
Lendyak, Rebecca M. [3 ]
机构
[1] Allegheny Coll, Dept Psychol, Meadville, PA 16335 USA
[2] George Washington Univ, Dept Org Sci & Commun, Washington, DC USA
[3] Virginia Commonwealth Univ, Dept Counselor Educ, Richmond, VA USA
关键词
prepartying; pregaming; college student drinking; descriptive social norms; injunctive social norms; PLANNED BEHAVIOR; SOCIAL NORMS; ALCOHOL-USE; DRINKING NORMS; RISK-FACTORS; MISPERCEPTIONS; MOTIVES; VALIDATION; CAMPAIGNS; EFFICACY;
D O I
10.3109/10826084.2013.824473
中图分类号
R194 [卫生标准、卫生检查、医药管理];
学科分类号
摘要
Participants (N = 202) were students at a college in the northeastern United States who participated in the 2010 Core Alcohol and Drug survey. Data were collected on prepartying behavior, preparty social norms, and individual-difference variables. Using multivariate logistic and least-squares regression, it was found that descriptive social norms were associated with prepartying in women and injunctive social norms were associated with prepartying in men. Prepartying also was found to be negatively related to underage status and GPA in women and positively related to Greek membership and athlete status in men. Implications for social-norms interventions and suggestions for future social-norms research are discussed.
引用
收藏
页码:166 / 175
页数:10
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