Efficiency Evaluation of Rural E-commerce Supply Chain Management based on Analytical Hierarchy Process

With the great "internet +" concept putting forward and widely used, life in cities are getting much more convenient. The city market can witness the intelligentialize lifestyle everywhere, while for the country, as the blank market, it becomes the competition areas. In the base of the e-supply chain ties closely the cities and the countryside, pushing forward of the economy and improving the living standard of the peasant. Through field investigation and literature analysis, established the index system from the five aspects of commodity circulation in the process of cost, convenience, social, quality, farmers profit level, by using analytic hierarchy process AHP on government support, product positioning, target information system technology. The three main influencing factors of rural e-commerce the efficiency of the supply chain management, the policy support of the government is to enhance the core management efficiency, application of information system. Technology is the basis to ensure the supply chain flow, accurate positioning of the target product can be better to promote product marketing.