The Study on the Motivation of the Public Participation in the Ban on Using Plastic Bags in the Low-carbon Economy

the development of the low-carbon economy is inseparable from the participation of the government and the public. This study analyzes of the motivations of the public participation in the environmental protection activities for public welfare-the ban on using plastic bags and outlook on the public participation in low-carbon environmental activities. And the conclusion from the study is that the perception of the government's responsibility, the public interests motivation based on nature conservation, the personal interests motivation based on nature conservation, the public interests motivation based on self-protection, and the personal interests motivation based on self-protection affect the public participation in the banning activities. This conclusion may help the government take corresponding strategies and improve the efficiency of the public participation in the environmental protection activities.