The Guiding Function of College Students' Ideological and Political Education Under the Background of the Whole Media

The new media has a profound impact on people's thinking and behavior. In the context of the new media, increase the appeal of Ideological and political education, penetration and affinity, but there are also educational content new media is weakening, education method is not suitable for virtual space, students do not meet the information society and the lack of media literacy education. To strengthen the education content in the new media information in the attraction, deepen the education method and virtual space information dissemination characteristics fusion degree, to improve college students' ability to adapt to the information society, improve the media literacy education of college students to enhance the effectiveness of Ideological and political education and scientific level. All media era of rapid developed information flow on College Students' ideology caused great influence, but also to the ideological and political education has brought new challenges, put forward higher requirements on the ideological and political education of University students.