Location models and GIS tools for retail site location

被引：42
|
作者：
Suarez-Vega, Rafael [1 ]
Santos-Penate, Dolores R. [1 ]
Dorta-Gonzalez, Pablo [1 ]
机构：
[1] Univ Las Palmas Gran Canaria, Inst Univ Turismo & Desarrollo Sostenible Tides, Dept Metodos Cuantitat Econ & Gest, Las Palmas Gran Canaria, Spain
来源：
APPLIED GEOGRAPHY | 2012年 / 35卷 / 1-2期
关键词：
Competitive location; Continuous space; Franchise; Cannibalization; GIS; Forbidden regions; FACILITY LOCATION; COVERAGE; CANNIBALIZATION; FRAMEWORK; SERVICE; NETWORK; DESIGN; SINGLE;
D O I：
10.1016/j.apgeog.2012.04.009
中图分类号：
P9 [自然地理学]; K9 [地理];
学科分类号：
0705 ; 070501 ;
摘要：
Competitive location models and GIS are combined to build decision-aid tools in a franchise distribution system when a single facility has to be located in a continuous space. Several objectives are involved, which are sometimes in conflict, and a certain equilibrium among these objectives is desirable. Competitive location models are used to represent the interrelationships among decision makers, and GIS tools are designed to provide both a map representing market share and a map showing the cannibalization effect. These tools allow the incorporation of forbidden regions and other restrictions and visualization of the effects produced by the opening of a new facility. (C) 2012 Elsevier Ltd. All rights reserved.
引用
收藏
页码：12 / 22
页数：11
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