Building the Government-media Good Relations to Improve the Government Public Relations in China

With the development of the science and technology, the media become diversity, and with the development of economy and society, the government should change in management philosophy from strict control to people-oriented, the government public relations has become an effective measure of communication between the government and the public, and the key channels of this communication are media. As the subject of the government public relations, the government must build good relations with media through changing concept, grasping skills, perfecting legal system, etc, to achieve the kind treatment of media, the good use of media and the correct management of media. By enhancing the government's ability of contacting with the media to improve the government public relations, that helps shape a good image of the government and enhance the public credibility and government execution.