Application of Neural Networks for Segmentation of Catering Services Market Within the Overall System of Consumer Market on the Model of Restaurant Business with the Aim to Advance the Efficiency of Marketing Policy

被引：0

作者：

Balashirin, Alekperov Ramiz ^{[1
]}

Tarlan, Iskenderli Ilhama ^{[2
]}

机构：

[1] Odlar Yurdu Univ, Dept Comp Engn, AZ-1008 Baku, Azerbaijan

[2] Odlar Yurdu Univ, Dept Econ Int Relationships & Social Sci, AZ-1008 Baku, Azerbaijan

来源：

13TH INTERNATIONAL CONFERENCE ON THEORY AND APPLICATION OF FUZZY SYSTEMS AND SOFT COMPUTING - ICAFS-2018 | 2019年 / 896卷

关键词：

Segmentation of catering services market; Consumer market; Neural network; Neural network with Kohonen's layer;

D O I：

10.1007/978-3-030-04164-9_120

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

The subject of classification of catering services market from the standpoint of prospecting of the best market positioning is considered with the aim to identify the means of effective organization of marketing policy.

引用

页码：905 / 913

页数：9