Electronic publishing: assessing opportunities and risks

被引：4

作者：

Loebbecke, C

Powell, P ^{[1
]}

机构：

[1] Univ London Goldsmiths Coll, Dept Math & Comp Sci, London SE14 6NW, England

[2] Copenhagen Business Sch, KRAK Chair Elect Commerce, DK-2000 Copenhagen, Denmark

来源：

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT | 1999年 / 19卷 / 04期

关键词：

information services; electronic publishing; electronic commerce; multi-media;

D O I：

10.1016/S0268-4012(99)00013-4

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

This paper investigates the opportunities and risks of entering the electronic publishing business. It uses the case of a medium-sized German publisher 'Rentrop Publishing' to analyse the issues. After a brief review of the firm's business, its corporate philosophy, products and core competencies, the challenge of entering Electronic Publishing is examined from three standpoints - the timing of entry, the value-chain activities to be included, and product design. The paper concludes by considering the opportunities and risks and provides a set of guidelines for potential entrants to this market. (C) 1999 Elsevier Science Ltd. All rights reserved.

引用

页码：293 / 303

页数：11

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