Switching to digital television: business and public policy issues

被引：0

作者：

Maier, Norbert ^{[1
]}

Ottaviani, Marco ^{[1
]}

机构：

[1] London Business Sch, London, England

来源：

STANDARDS AND PUBLIC POLICY | 2007年

关键词：

D O I：

暂无

中图分类号：

C93 [管理学]; D035 [国家行政管理]; D523 [行政管理]; D63 [国家行政管理];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ; 1204 ; 120401 ;

摘要：

This paper investigates the incentives of broadcasters to use subsidies and sunset dates to affect the viewers' decisions to switch from analog to digital television. It is shown that when viewers have identical preferences for digital television, it is never optimal for the broadcaster to subsidize just a fraction of viewers. When instead viewers have different valuations, broadcasters might want to induce viewers to switch gradually. Implications for welfare and effects of universal service requirements on equilibrium outcomes are also discussed.

引用

页码：345 / 371

页数：27

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