This study evaluates the environmental and social impacts of the hotel industry in the local community and its influence on the environment, through a case study in the city of Maragogi, State of Alagoas. The surveys were conducted by sampling, where four projects of different categories were observed. This analysis identifies the organizational and human factors to reduce these impacts and the role of leaders and stakeholders in the model of the decision-making process in maintaining the hotel chain. Through semi-structured questionnaires to the hotel, its staff and representative bodies presents the perception of organizational factors, human and important environmental involved. The results suggest a regionalized model of environmental management for the hotel industry that can contribute to mitigate environmental and social impacts observed in the use of natural resources, contributing to an effective sustainable development, and prevent this activity can derail tourism in other municipalities that have similar tourism.
