International Touring Exhibitions: Toward a Profitable Business Model for Exhibitions?

Internationalization of exhibitions creates cost structure distortion. What costs are being reduced thanks to international collaboration in the museum field? To determine the profitability of the model, international strategies are analyzed with two exhibitionsMatisse, Cezanne, Picasso...the Stein Adventure, coproduced by the Reunion des Musees NationauxGrand Palais organization, the San Francisco Museum of Modern Art, and the Metropolitan Museum of Art, and Masterpieces from the Musee National Picasso, Paris, exhibited in major museums such as Centro de Arte Reina Sofia in Madrid, the Hermitage in Saint Petersburg, or the Seattle Museum of Art.