Projecting the Outcomes of Consumer-Brand Value Congruence: The Mediating Role of Relationship Quality

被引：1
|
作者：
Elsharnouby, Tamer H. [1 ,2 ]
Elsharnouby, Mohamed [2 ,3 ]
Jayawardhena, Chanaka [3 ]
Elbedweihy, Alaa M. [2 ]
机构：
[1] Qatar Univ, Doha, Qatar
[2] Cairo Univ, Cairo, Egypt
[3] Univ Hull, East Riding, Yorks, England
来源：
REDISCOVERING THE ESSENTIALITY OF MARKETING | 2016年
关键词：
D O I：
10.1007/978-3-319-29877-1_168
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：869 / 870
页数：2
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