Strategies for Circumventing Born Global Firms' Resource Scarcity Dilemma

The purpose of this chapter is to explore how Born Global (BG) firms seek to solve the resource scarcity problem typical for them. We discuss how these firms can increase their internationalization progress through the selection of appropriate resource strategies. Our underlying assumption is that with the selection of a suitable strategy, the BG firm can reduce the effects of the liability of foreignness and resource scarcity, and experience faster internationalization. We identified from the literature three categories of resource strategies: (1) externalization strategies, (2) entry strategies requiring minimal resources, and (3) strategies around the Internet and Internet technology. We use case material to explore how these are used by a sample of 10 BG firms.