Research on the Social Sustainability of China's Bancassurance

The paper presents an analysis and an evaluation of the social sustainability of China's bancassurance. With the continuous development of China's financial industry, China's bancassurance has been developing in depth, expanding the original space of bancassurance, which form a variety of bancassurance models with Chinese characteristics and become important means to help China's Rural Revitalization and the development of small and micro enterprises. However, there are also many bottlenecks in the development of China's bancassurance, even fusing in some areas, which make the social sustainability of China's bancassurance facing huge challenges. Aiming at the social sustainability of China's bancassurance as the research objects, total 113 copies of questionnaire are distributed, and 105 valid copies are retrieved, with the retrieval rate 93%. The research results show that the government needs to increase subsidies, expand the space of China's bancassurance, optimize the risk-taking ratio of banks and insurance companies, make China's bancassurance more healthily and professionally, and then provide more convenient financial services for the majority of small and medium-sized enterprises, development trend.