Cross-culture Business Communication by Emoji in GMS

Emoji has developed rapidly on Internet in recent years and plays an important role in cross-cultural communication. But whether it can be adopted in the communication by people in Southeast Asia remains a problem. Furthermore, whether graphical symbols like emoji are capable of working as a pre-trade supplementary approach of information exchange in GMS area, considering limitations like agriculture-led population and diverse minority languages. Besides, English is not universally adopted in this area, so it's hard for people there to use English as an intermediate language. To respond to this question, we conducted two Web-based experiments through six groups of participants, in some Southeast Asia countries. The results showed that the people in South & Southeast Asia are able to share their feelings through common emoji on Internet. Beyond that, some statements consist of extended and intelligible graphical symbols with a specific rule can also convey business information.