共 50 条
- [1] CHARACTERISTICS OF BRAND NAMES USED IN MARKETING INFORMATION PRODUCTS AND SERVICES [J]. ASLIB PROCEEDINGS, 1979, 31 (12): : 551 - 560
- [3] Marketing science, marketing ourselves [J]. ACADEME-BULLETIN OF THE AAUP, 2003, 89 (05): : 36 - 38
- [4] USE OF CONFUSING BRAND NAMES BY STANDARD OIL COMPANIES IN THE MARKETING OF GASOLINE [J]. YALE LAW JOURNAL, 1938, 48 (02): : 332 - 339