Marketing - Our brand names, ourselves

被引:0
|
作者
Lukas, P
机构
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:36 / 36
页数:1
相关论文
共 50 条
  • [1] CHARACTERISTICS OF BRAND NAMES USED IN MARKETING INFORMATION PRODUCTS AND SERVICES
    MYERS, J
    OPPENHEIM, C
    ROGERS, S
    [J]. ASLIB PROCEEDINGS, 1979, 31 (12): : 551 - 560
  • [2] The role of language and culture in marketing communication A study of Chinese brand names
    Huang, Yue Yuan
    Chan, Allan K. K.
    [J]. JOURNAL OF ASIAN PACIFIC COMMUNICATION, 2005, 15 (02) : 257 - 285
  • [3] Marketing science, marketing ourselves
    Montgomery, DC
    [J]. ACADEME-BULLETIN OF THE AAUP, 2003, 89 (05): : 36 - 38
  • [4] USE OF CONFUSING BRAND NAMES BY STANDARD OIL COMPANIES IN THE MARKETING OF GASOLINE
    不详
    [J]. YALE LAW JOURNAL, 1938, 48 (02): : 332 - 339
  • [5] BRAND NAMES OR PROPER NAMES
    DANIEL, EE
    [J]. CANADIAN MEDICAL ASSOCIATION JOURNAL, 1964, 91 (21) : 1129 - &
  • [6] BRAND NAMES
    WISLICKI, L
    [J]. BRITISH MEDICAL JOURNAL, 1968, 2 (5604): : 562 - &
  • [7] Brand names
    Kessler, L
    [J]. JOURNAL OF THE AMERICAN DENTAL ASSOCIATION, 2004, 135 (07): : 854 - 854
  • [8] BRAND NAMES
    BURNS, THS
    [J]. BRITISH MEDICAL JOURNAL, 1968, 2 (5598): : 175 - &
  • [9] BRAND NAMES
    MARLER, EEJ
    [J]. LANCET, 1972, 2 (7780): : 757 - &
  • [10] BRAND NAMES
    不详
    [J]. BMJ-BRITISH MEDICAL JOURNAL, 1968, 1 (5595): : 781 - +