Why consumers (don't) adopt smart wearable electronics

被引:11
|
作者
Anderson, Gretchen [1 ]
Lee, Gwonhoo [1 ]
机构
[1] American Univ, Kogod Sch Business, Washington, DC 20016 USA
关键词
D O I
10.1109/MPRV.2008.64
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Some of the major factors that affecting the consumers adoption of smart wearable electronic products, such as iPod jackets, are discussed. Style, price, convenience, and widespread assimilation are the major factors that affecting the consumer adoption of smart wearable electronics. It has been observed that smart wearable-electronics consumer fall into two categories, including early adopter young people and with substantial disposable income. Consumer group will not likely purchase an iPod with wrong color or fits. Consumer will buy the iPod jacket only if it fits within their acceptable price range, because consumers generally demand products with lower prices. The success of technical functionality also play an important role in adoption of products by the consumers. iPod jackets and other smart wearable-electronics products is possessing slow adoption rate similar to Bluetooth headsets due to widespread assimilation.
引用
收藏
页码:10 / 12
页数:3
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