THE INNOVATION OF DIGITAL DOCKLESS BIKE-SHARING FOR CITY'S AIR QUALITY AS SUSTAINABLE TRANSPORTATION

In China, air pollution levels have increased over the last two decades and are now among the highest in the world; one of the reasons is that of transportation. The purpose of this study is to investigate and analyze the innovation of digital dockless bike-sharing (DBS) in China to improve the city's air quality as sustainable transportation from the consumers' perspective. A comprehensive and exhaustive search of the literature on this industry, questionnaire, and interview were conducted. The obtained number of sample is 203 people. The method used a likert scale, and based on the ease (convenience sampling). This research focuses on the impact of DBS as a sustainable transportation for environmental, social, and economic dimension. The result shows bike-sharing represents a good example of green consumption in travel, and an innovative solution to meeting the needs of people to be mobile in the urban environment of the future. The respondents are aware that some environmental issues are caused by human activities, and they are willing to ride a dockless bike to help improve city's air quality.