CSR IN RELATION TO LOCAL COMMUNITIES IN POLAND

CSR reports are an integral part of an integrated report containing financial and non-financial data. Nowadays, so in the world as well as in Poland, non-financial data, informing about activities in social and environmental areas, is becoming more and more important. Significant stakeholders group of the company are inter alia: local communities. In the article the comparative analysis of selected Polish companies, in supporting, co-operation and information about activities in the area of CSR on local communities, was performed. Good practices were pointed out as applied to social environment and implemented in this area indicators. Aim was to show the level of enterprises awareness about local environment importance in the company value creation, by its positive image and strengthening brand. The article uses social reports from Polish companies and literature. Analysis of sources method, a descriptive analysis and a method of deduction were used.