How do Non-profit Organizations in Libya Adopt and Use Social Media to Communicate with The Society

被引：4
|
作者：
Attouni, Mohamed Aabeid Khalfalla [1 ]
Mustaffa, Che Su [1 ]
机构：
[1] Univ Utara Malaysia, Sch Multimedia Technol & Commun, Sintok 06010, Kedah, Malaysia
来源：
INTERNATIONAL CONFERENCE ON COMMUNICATION AND MEDIA 2014 (I-COME'14) - COMMUNICATION, EMPOWERMENT AND GOVERNANCE: THE 21ST CENTURY ENIGMA | 2014年 / 155卷
关键词：
Adopt and use; Facebook; non-profit organizations;
D O I：
10.1016/j.sbspro.2014.10.262
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Social media becomes important channels to communicate between non-profit organization and community. This study aims to determine how non-profit organizations have adopted and use Facebook, and how does Facebook motivate donator or volunteer to help non-profit organizations in Libya context through two adoption theory: Media Richness theory and Diffusion theory. This paper focuses on the adoption and usage of social media by covering only non-profit organization in Libya which is registered under the supervision of the ministry of culture and civil society to be population of this study. The social media is limited only to Facebook. (C) 2014 The Authors. Published by Elsevier Ltd.
引用
收藏
页码：92 / 97
页数：6
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