Overcoming Barriers to Entry in an Established Industry: TESLA MOTORS

被引：38
|
作者：
Stringham, Edward Peter [1 ]
Miller, Jennifer Kelly [2 ]
Clark, J. R. [3 ]
机构：
[1] Trinity Coll, Econ Org & Innovat, Hartford, CT 06106 USA
[2] Greenlots, San Francisco, CA USA
[3] Univ Tennessee, Free Enterprise, Chattanooga, TN USA
来源：
CALIFORNIA MANAGEMENT REVIEW | 2015年 / 57卷 / 04期
关键词：
Innovation; Barriers to Entry; Electric Cars; Entrepreneurship; Silicon Valley; Case Study; Environmental Protection; Environmental Policy;
D O I：
10.1525/cmr.2015.57.4.85
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The automobile industry's high costs of entry, economies of scale, and network effects from distribution, fueling, and service lead many to conclude that new entrants have no chance. Tesla Motors has overcome many barriers to pioneer electric cars. Starting with partnerships and a minimum viable product, Tesla is working to innovate and scale up. Tesla now produces a top-selling luxury car and has a market capitalization twice that of Fiat Chrysler and half that of General Motors or Ford. Tesla has shown that a startup can enter and disrupt the status quo in one of the most established industries.
引用
收藏
页码：85 / 103
页数：19
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