News media credibility in Spain: differences in perception and characterization of the skeptics

The aims of this article are twofold: to examine attitudes towards news media in Spain in order to measure to what extent consumers are critical about them, and to establish possible predictors that characterize the individuals who are the most skeptical. A national survey showed that, in general, Spaniards trust their media, although they do not consider them to be impartial; it also revealed a set of typical characteristics of the more incredulous media consumer group: they are mainly middle-aged men with a high level of education living in large cities in the north of Spain who are distrustful towards interpersonal relationships and watch less TV than the average.