FINANCIAL FLOWS OF THE COMPANY DURING THE ECONOMIC CRISIS

The paper is focused on the issues of Cas Flow in business, especially in times of economic crisis. Cash Flow statement shows Cash Flow in a particular company and can from that - among others - to analyze the evolution of the firm's ability to meet required payments, and thus the liquidity of the company. The analysis of these issues is up a wide range of questions whose answer can be interesting and challenging not only for company management, but also for experts in business valuation. First, briefly characterize the essence of Cash Flow, focusing on business valuation methodology. Then I will focus on the impact of economic crisis - and its impact - the financial management of the company. Finally I will evaluate considerations and questions that arise from the issue.