The Role of Celebrity Culture in Shaping City Image

The study on city culture has played a critical role in the sustainable development of a region or a country. Currently, this kind of study at home has been confined to several areas like the historical and cultural heritage, tourism and folk cultural products whereas a greater space has been left with a more systematic and more thorough research into the cultural strategy of urban construction. Combining the construction practices of modern city culture, this paper has carried out a study on the macrocosm and synthesis of the leaders group who are typically characteristic of city culture, with a focus on their role in shaping city image.