CUSTOMER SATISFACTION WITH QUALITY OF PRODUCTS OF FOOD BUSINESS

被引：5
|
作者：
Suchanek, Petr [1 ]
Richter, Jiri [1 ]
Kralova, Maria [1 ]
机构：
[1] Masaryk Univ, Fac Econ & Adm, Dept Corp Econ, Dept Appl Math & Comp Sci, Brno, Czech Republic
来源：
PRAGUE ECONOMIC PAPERS | 2017年 / 26卷 / 01期
关键词：
customer satisfaction; quality; food industry; quality management; company performance; competition; repurchase; customer expectation; MODEL;
D O I：
10.18267/j.pep.595
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article is a part of a specific research output called Quality Influence on the Performance and Competitiveness of the Company. One of the research phases is elaborated in this article; its subject is measuring customer satisfaction with the quality of food products companies in the Czech Republic.This article aim is to determine the level of customer satisfaction with the quality of food production enterprises. The partial aim of the article is to identify factors that have the greatest influence on the customer satisfaction. The research confirms close relations between customers' quality perception, their satisfaction and the level of fulfilment of their demands.
引用
收藏
页码：19 / 35
页数：17
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