An Economic Analysis and Solutions of Trust Mechanism in E-commerce Environment

被引：0
|
作者：
Zhou, Huan-huai [1 ]
Hu, Xian-wu [1 ]
Ruan, Qi [1 ]
机构：
[1] City Coll Wenzhou Univ, Dept Informat Management Engn, Wenzhou, Zhejiang, Peoples R China
来源：
INTERNATIONAL CONFERENCE ON MANAGEMENT OF E-COMMERCE AND E-GOVERNMENT, PROCEEDINGS | 2008年
关键词：
D O I：
10.1109/ICMECG.2008.26
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
With the development of Internet, the communication between sellers and customers becomes more convenient. But information asymmetry in e-commerce brings lots of problems about trust because of the virtuality of the Internet. This paper analyzes the trust problems brought by information asymmetry and trust mechanism in e-commerce environment from the point of view of economics. It also discusses the factors of trust mechanism through data-analysis and a model. At last it offers relevant solutions for settling the trust problems and improving the market efficiency.
引用
收藏
页码：386 / 390
页数：5
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