Green Supply Chain Management Adoption in Lebanese Manufacturing Industries : A Dual Factor Theory Approach

Green Supply Chain Management (GSCM) is adopted by companies all over the world in order to answer to external pressures such as economic, environmental, or legal and public pressure. In this context, this study aims to identify motivators, barriers and critical key factors affecting the adoption of GSCM activities in Lebanese manufacturing industries. With a positivist approach and a deductive reasoning, the use of a survey over a sample of 37 among 60 Lebanese companies having green initiatives, permits to study and verify established hypotheses with a 95% confidence level and a 10% acceptable error. Questions were asked to find the link between different factors and the GSCM adoption rate and to identify the most important ones. Quantitative analytical techniques were used to draw conclusions from this data regarding existing relationships among factors affecting the adoption rate of GSCM. The paper reveals that GSCM adoption is positively correlated with the competitive advantage motivators and partially with the stakeholders motivators. Where the negative correlation between resources and stakeholders barriers were both partially confirmed. ISO14001 certified companies have shown a higher adoption rate of GSCM. The research studied only the correlation between GSCM adoption with perceived benefits and pressures and couldn't establish the causality due to the proxy used for the adoption of GSCM; This is the first study looking for GSCM issues in the Lebanese manufacturing industry and hence will serve as a foundation for further studies in green and sustainable management in Lebanon, and can be adapted by sector and area of GSCM.. The paper is original in the way it uses the dual factor theory to introduce the hygiene factors that, if they were nonexistent would limit the level of adoption of GSCM activities. An additional added value established the link between GSCM adoption and the top motivators and barriers and in Lebanon.