Temporal Framing Effects Differ for Narrative Versus Non-Narrative Messages: The Case of Promoting HPV Vaccination

被引：59

作者：

Kim, Jarim ^{[1
]}

Nan, Xiaoli ^{[2
]}

机构：

[1] Kookmin Univ, Coll Commun, Seoul, South Korea

[2] Univ Maryland, Dept Commun, College Pk, MD 20742 USA

来源：

COMMUNICATION RESEARCH | 2019年 / 46卷 / 03期

关键词：

consideration of future consequences; temporal framing; narrative; HPV; HPV vaccine; FUTURE CONSEQUENCES; INDIVIDUAL-DIFFERENCES; ENTERTAINMENT-EDUCATION; HEALTH; COMMUNICATION; INFORMATION; PERSUASION; INTENTION; FRAMEWORK; ATTITUDES;

D O I：

10.1177/0093650215626980

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Building upon extant research on temporal framing effect (i.e., relative persuasiveness of present- vs. future-oriented messages), this study investigates whether temporal framing effect differs for narrative versus non-narrative messages in the context of promoting human papillomavirus (HPV) vaccination among young adults. Results of a controlled experiment (N = 416) indicated that a present-oriented (vs. future-oriented) message led to more favorable attitudes and stronger intentions and perceived vaccine efficacy when the messages were presented in a narrative format, whereas a future-oriented (vs. present-oriented) message resulted in similar attitudes, intentions, and perceived vaccine efficacy when the messages were presented in a non-narrative format. Theoretical and practical implications of the findings are discussed.

引用

页码：401 / 417

页数：17

共 30 条

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