Urban Media Storytelling Based on Narrative Schema

This study sets up an Urban Media Storytelling Model based on "narrative schema". Narrative schema is known as the universal model of story structure and has been widely utilized in the storytelling of cultural content. Individual content, represented through urban media, can also be utilized in the structure of storytelling. Likewise, it can set up storytelling for an entire city. This study attempts to connect the phases within a narrative schema and thus lead to recognition of the city's image as a narrative schema, through people entering the city, being provided with information and entertainment, and exploring the city.