CONSUMERS' PERCEPTION ON THE PRODUCTS WHICH INCLUDES INNOVATIVE TECHNOLOGIES

Products that use latest scientific findings or innovative technologies, are beginning to enter the Romanian market. The present paper explore the perception of Romanian consumers among these products. As new products placed on the market may also have other uses derived from the original ones, studies are carried out in various fields of activity but the focus is in the sphere of influence of the marketing science. Marketing can inhibit or accelerate the rhythm at which the innovations are being introduced on the market. The research on which this study is pet:formed, is based on a survey data collecting information, being an exploratory type research. Obtained results, emphasize Romanian consumer mentality: the lack of interest to be aware of the latest innovations and nevertheless the desire to solve the problems that they face in day-to-day life, in ways previously unattempt The study is one of the first in this field and is still in the try and error phase for the consolidation of new theories that are to be validated by building a statistical-economic and mathematical model to predict consumer reaction to a product that uses a totally different technology.